Digital marketing is the new form of traditional marketing known as online marketing. It promotes brands by connecting with potential customers using the internet and other forms of digital communication. This can include email, social media, web-based advertising, and other forms like texts and multimedia messages. Digital marketing's main goal is to use digital tools and channels to convert prospects. Increasingly in digitization digital marketing has become more important than ever as communication is performed via the internet. In addition, digital marketing is cost-effective with minimal upfront costs.
3 Types of Digital Marketing:
Content Marketing:
Content marketing is a strategy based on the distribution of relevant and valuable content to a target audience. The goal of content marketing is to attract leads and convert them into customers. Different from traditional marketing it entices its prospect with potential value through written materials like: infographics, e-books, blog posts, and newsletters etc.
Data shows that 62% of companies have at least 5,000 employees that produce content daily (Mailchimp). Thus, marketing content writers are responsible for creating content that can be high ranking and can attract high engagement.
Social Media Marketing:
Social media has driven traffic and brand awareness through engaging discussions and posts. Social media is popular through the use of channels such as Instagram, Twitter, and FaceBook. In order to correctly use the right platform it is important to identify one's goals and audience. This type of marketing allows for built-in engagement metrics and different types of interactions like shares, comments, and likes. Businesses use social media marketing as improving their commissions by encouraging their followers to buy without thinking about it.
Affiliate Marketing:
The main purpose of digital marketing is to promote a business through a paid affiliate. It is a type of a revenue sharing model. When one becomes an affiliate you gain a commission every time a person purchases an item through an affiliated link.
Pay-per-click Marketing:
Pay-per-click marketing is advertising that pays a fee every time a person clicks on digital ads. One only pays for an ad when it is interacted with. A common type of PPC is search engine advertising through Google. PPC ads can be placed at specific ranking according to their search engine result page (SERP) auction.
Digital marketing is prominent because it reaches a wide audience of customers. It also offers numerous advantages such as geographic reach, cost efficiency, easier personalization, easy conversions and much more.