The Do’s and Don’ts of Advertising

Written by Romaisa Kanwal on Saturday, 17 September 2022. Posted in Business Education

Photo by Eleni Afiontzi on Unsplash


Advertising plays an astronomical role in business. It defines how the public perceives your business, which is the ultimate deciding factor on how far and wide your reach will be. If you’re just starting out with your venture, you need to acknowledge that the initial six months or first couple of years may see zero profits. Therefore, it is not wise to waste resources on costly everyday advertisements. Alternative methods that are just as effective can be employed.

Establish Clear Goals

Before anything, it is crucial that you set clear, actionable, and realistic goals to help guide your efforts. Identify your weekly, monthly, and yearly targets and how you plan on achieving all of these. In addition, ensure everyone has a clear understanding of the desired end result. Continually ask yourself:  ‘What is it that we’re actually trying to accomplish?’ and ‘Are we taking the right steps to do that?’ because a vague or unclear objective will undeniably lead to unsatisfactory results.

Target your Niche

Understanding your target demographic is a key aspect when it comes to effective advertising. This requires good knowledge of the product or service that you’re offering and how your unique selling point ties in with the type of people who’ll be interested in buying from you. Through means like online surveys and research into buying habits, you can find out exactly who to target in order to focus on increasing your reach to these people.

Build Credibility Online

Use social media to your advantage! In relation to whatever specific niche you’re aiming for, join social media platforms like Instagram, Facebook, LinkedIn, Discord, etc, and take the first step towards raising awareness about your business. It can help to join Facebook groups and Discord channels that are aligned with your business idea to actively discuss and debate on relevant topics. This automatically creates a positive personal brand and develops trust with potential customers. 

Network

A great way to advertise is by learning to network with people who you think might be able to help you out in some way. Let it be known to those in your circle that you’re open to meeting new people. You never know who could point you in the right direction or refer you to someone helpful. To do this, you can search for online and in-person networking events, register for business expos, or attend showcase events. These might also help you get funding for your idea. 

 

In today’s day and age, there are tons of advertisements everywhere, so much so that we often learn to ignore or overlook them as it all fades into one big buzz of colors and slogans. This is why, for an effective campaign, standing out is essential. 

There are also some housekeeping rules for ethical advertisement. For example, ads should avoid making false claims and should adhere to copyright policies. You can find out more on this website: https://www.findlaw.com/smallbusiness/business-operations/advertising-do-s-and-don-ts.html

Last but definitely not least, never get discouraged. It can and will get tough, especially at the start which can be disappointing at times, but with perseverance, consistency, and smart work, you can successfully advertise your business in a creative and effective manner. 

About the Author

Romaisa Kanwal

Romaisa Kanwal

Romaisa is a Business Education Writer at Girls For Business.

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