The Importance of Customer Service

Written by Francesca Lisbino on Saturday, 11 February 2023. Posted in Business Education

Photo by Christiann Koepke on Unsplash 


Customer service is the act of providing support to prospective and existing customers. Customer service is a form of business where people offer support to their customers both before and after they buy your goods or services. It is arguably the most important thing when building a business and keeping or gaining your customers. 

Importance of Customer Service to Customers:

Customers expect good customer service; 75% of customers said that they actually spend more money on products if the business has good customer service. A positive experience of customer service will lead to a loyal following of customers, which will help boost your business growth because of their high ratings. 89% of customers believe that speed of response and resolution are the most important parts of a good customer service experience. With an easy and frictionless experience customers are much more likely to come back to that business than another one that may have better products.

Importance of Customer Service for Employees in Your Business:

Great customer service will also increase productivity because there will be less problems when solving issues and let business run smoothly. Better customer service may help ease the tasks of jobs and this would reduce the stress throughout the business and allow for better experiences for all employees. Finally, it improves job satisfaction circularly, because when the customers are satisfied, employees will also be with the job they did and desire to continue to do so. 

Importance of Customer Service for Your Business:

More than 7 out of 10 sales happen based on how happy the customer feels from their customer service experience. Such implies that good customer service can increase the revenue of your business. It will also give your business a competitive advantage over other businesses. Prices are very important for a product but then with the amazing customer service you will be able to go above your competitors. Finally with good customer service you will have a better reputation, leading to more clientele and a better following as more people will trust your business over other competitors.

 

Overall, business truly does depend on the level of customer service you have. The better your customer service, the better your business will do and the more successful your business will become. 

About the Author

Francesca Lisbino

Francesca Lisbino

Francesca is a Business Education Writer at Girls For Business.

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